Lane Pedersen

Lane Pedersen

Vice President of National Sales and Marketing


Lane Pedersen is the Vice President of National Sales and Marketing at Capital Management Services, Inc.  Lane has highly developed expertise in crafting sales and marketing plans for the wholesale distribution of investment management products and is known for helping financial advisers implement unique marketing plans to grow their business and help structure their practices for scalability.

He began his career representing major insurance carriers and distributing their variable insurance products in the Pacific Northwest region.  After moving to Southern California, Lane was given the opportunity by a major independent broker dealer to lead a division where he built a team of sales professionals that raised more than $2 billion dollars in managed assets within a two-year time period.  Lane returned to external wholesaling and distributed mutual funds, ETFs, separate accounts and third-party asset management.

Lane graduated from Washington State University after earning the cost of tuition as a crab fisherman in the Bering Sea off the coast of Alaska.  He currently resides in the north county area of San Diego with his three children.